Track links in your email signature

linkDo you have links to your website, newsletter or social media in your email signature? Ever wonder how many people are clicking on those links? Here are two free services you can use to start tracking those clicks. Just create a special link using the services below, and then use that new link in your email signature.

  1. Google Analytics + Google URL Building: If you use Google Analytics already, you can create custom URLs that can be easily tracked. Just set up your custom link in Google’s URL builder tool. Then in Google Analytics, go to Traffic Sources > Campaigns and you’ll see any traffic for your custom links.
  2. Bit.ly: If you don’t use Google Analytics, you can create a custom URL using the Bitly link shortening service. They will give you stats for all of the links you create and save in your account.